Sales of pop have been falling.

According to an evaluation of product sales data by Beverage Digest, all three big soda-makers – – Coca-Cola, Dr and PepsiCo. Pepper Snapple – – demonstrated slower sales of popular brands like Coke, Diet Coke, Pepsi-Cola, and Mountain Dew. Coke and Pepsi market shares shrank while Dr. Pepper’s share was mainly flat. And though sales of some soda brands rose, product sales of Dasani – – a water in bottles sold by Coca-Cola – – was the fastest-developing beverage brand, rising 11 %, according to Beverage Digest. It was followed by Arizona iced tea and Pepsi’s Gatorade . Soda pops, by comparison, grew about 3 % a season through the 1990s, but sales have been declining since 2005 steadily, as more health-conscious customers increasingly turn to better choices of drink. Sales of Gatorade, in the mean time, are ballooning aswell, topping the main one billon-gallon mark last year for the very first time.Related StoriesCornell biomedical engineers develop 'super organic killer cells' to destroy tumor cells in lymph nodesOvarian tumor patients with a brief history of oral contraceptive make use of have better outcomesNew results reveal association between colorectal tumor and melanoma medication treatmentIn the biggest long-term research of its kind, NIH and University of Michigan experts tested the bloodstream of 30 sufferers who got undergone chemotherapy and radiation treatment for advanced throat malignancy.