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An Analysis of Burger King’s New ‘Healthy’ Food for Kids The media is applauding a recently available announcement by Burger King introducing new healthy menu items designed to appeal to kids. Apparently the word ‘healthy’ is relative. While it might be a baby step in the right direction, one is left thinking, ‘Gee, Burger King, is this really the best that you can do?’ The new menu items are component of a pledge to consider more action in promoting children’s nutrition. In making the pledge to the Council of Better Business Bureaus, Burger King joins 11 other food and beverage companies claiming to be committed to advertising that promotes healthy dietary choices and lifestyles to kids 12 and under. Featured on the new menu are Kraft macaroni and cheese, apple slices, and chocolate milk.